Privacy Policy

We are pleased that you are visiting our website zasch.ch and that you are interested in our company.

The protection of your personal data, such as your date of birth, name, telephone number, address, etc., is important to us.

The purpose of this Privacy Policy is to inform you about the processing of your personal data that we collect when you visit our website. Our data protection practices comply with the statutory provisions of the Swiss Federal Act on Data Protection (FADP). The following Privacy Policy serves to fulfil the information obligations under the FADP. These are set out, for example, in Art. 8 et seq. FADP.

Controller

The controller of data within the meaning of Art. 3 lit. i FADP is the private individual or federal body that decides on the purpose and content of the data collection.

With regard to our website, the controller is:

Zahnarzt am Schwanenplatz GmbH
Gerbergasse 1 ,
6004 Luzern
Switzerland
Email: info@zasch.ch
Tel.: +41 41 410 14 84

Provision of the website and creation of log files

Whenever our website is accessed, our system automatically collects data and information from the device used to access it (e.g. computer, mobile phone, tablet, etc.).

What personal data are collected and to what extent are they processed?

(1) Information about the browser type and version used;
(2) The operating system of the device used to access the website;
(3) Host name of the computer accessing the website;
(4) The IP address of the device used to access the website;
(5) Date and time of access;
(6) Websites and resources (images, files and other website content) accessed on our website;
(7) Websites from which the user's system reached our website (referrer tracking);
(8) A message indicating whether retrieval was successful;
(9) Volume of data transferred

These data are stored in our system's log files. These data are not stored together with the personal data of a specific user, and individual website visitors are therefore not identified.

Legal basis for the processing of personal data

Personal data are processed in accordance with the principle of lawfulness (Art. 4 FADP) and the principle of good faith (Art. 2 ZGB).

Purpose of data processing

The temporary (automated) storage of the data is necessary for a website visit to take place and to enable the website to be delivered. The personal data are also stored and processed in order to maintain the compatibility of our website for as many visitors as possible, to combat misuse and to rectify faults. For this purpose, it is necessary to log the technical data of the computer accessing the website so that we can respond as early as possible to display errors, attacks on our IT systems and/or errors in the functionality of our website. The data also help us to optimise the website and generally ensure the security of our information technology systems.

Storage period

The aforementioned technical data are erased as soon as they are no longer needed to ensure the website's compatibility for all visitors, but no later than 3 months after our website is accessed.

Option to object and request erasure

You may object to the processing at any time and request that the data be erased. The rights available to you and how to exercise them are set out in the lower section of this Privacy Policy.

Special website functions

Our website offers various functions, through the use of which we collect, process and store personal data. We explain below what happens to these data:

Booking enquiry form

• Scope of the processing of personal data

  We will process the data you enter in our booking enquiry form (date, number of persons, etc.) for the purpose set out below.

• Legal basis for the processing of personal data

  Personal data are processed in accordance with the principle of lawfulness (Art. 4 FADP) and the principle of good faith (Art. 2 ZGB).

• Purpose of data processing

  A pre-contractual exchange of information is necessary to review your booking so that we can prepare for a possible subsequent conclusion of a contract.

• Storage period

  The data are erased as soon as they are no longer needed to process the booking and there are no longer any statutory retention obligations.

• Requirement to provide personal data

  The information in the booking enquiry form is required so that your booking can be processed properly. If you do not complete the available mandatory fields or do not complete them in full, we will be unable to process your requested booking enquiry.

Contact form(s)

• What personal data are collected and to what extent are they processed?

  The data that you have entered in our contact forms, which you entered in the input screen of the contact form.

• Legal basis for the processing of personal data

  Personal data are processed in accordance with the principle of lawfulness (Art. 4 FADP) and the principle of good faith (Art. 2 ZGB).

• Purpose of data processing

  We will use the data collected through our contact form or contact forms only to process the specific contact enquiry received through the contact form. Please note that, in order to deal with your contact enquiry, we may also send emails to the address provided. The purpose of this is to enable you to receive confirmation from us that your enquiry has been correctly forwarded to us. However, we are not obliged to send this confirmation email; it is provided solely for your information.

• Storage period

  Once your enquiry has been processed, the data collected will be erased without delay unless statutory retention periods apply.

• Option to object and request erasure

  You may object to the processing at any time and request that the data be erased. The rights available to you and how to exercise them are set out in the lower section of this Privacy Policy.

• Requirement to provide personal data

  Use of the contact forms is voluntary. You are not obliged to contact us via the contact form; you may also use the other contact options stated on our website. If you wish to use our contact form, you must complete the fields marked as mandatory. If you do not provide the information required by the contact form, you will either be unable to submit the enquiry or we will be unable to process your enquiry due to the missing information.

Appointment booking form

• Scope of the processing of personal data

  The data that you enter when using our appointment booking form.

• Legal basis for the processing of personal data

  Personal data are processed in accordance with the principle of lawfulness (Art. 4 FADP) and the principle of good faith (Art. 2 ZGB).

• Purpose of data processing

  We will use the data collected through our appointment booking form only to process appointment enquiries received through the appointment booking form.

• Storage period

  Your appointment booking will be erased by us without delay once 12 months have elapsed since the appointment was scheduled to take place, unless there are statutory retention obligations. We reserve the right to erase it without stating reasons and without prior or subsequent notice.

• Option to object and request erasure

  You may object to the processing at any time and request that the data be erased. The rights available to you and how to exercise them are set out in the lower section of this Privacy Policy.

• Requirement to provide personal data

  Use of our appointment booking form is necessary if you wish to book an appointment with us online. To book online, you must provide certain mandatory information. If you do not provide all the mandatory information, your appointment booking cannot be accepted or processed.

Disclosure of information to third parties

Personal data are processed in accordance with the principle of lawfulness (Art. 4 FADP) and the principle of good faith (Art. 2 ZGB).

The scope of the disclosure of information to third parties is determined by the activities or offers of our website or our business model described below.

As a general rule, we retain your information only for as long as necessary and treat it confidentially. Exceptions to this are the transfer of personal data to debt collection service providers, public bodies and authorities, as well as private individuals who are entitled to it on the basis of statutory provisions, court decisions or official orders, and the transfer to authorities for the purpose of initiating legal proceedings or for law enforcement purposes if our legally protected rights are infringed.

Statistical evaluation of visits to this website - web trackers

When this website or individual files on the website are accessed, we collect, process and store the following data: IP address, website from which the file was retrieved, name of the file, date and time of retrieval, amount of data transferred and notification that the retrieval was successful (so-called web log). We use this access data exclusively in non-personalised form for the continuous improvement of our website and for statistical purposes.

Any processing of personal data is carried out in accordance with the principle of lawfulness (Art. 4 FADP) and the principle of good faith (Art. 2 ZGB). We also use the following web trackers to evaluate visits to this website:

• Google

  On our website, we use the Google service provided by Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, email: support-deutschland@google.com, website: http://www.google.com/. According to the assessment of the Swiss authorities, processing takes place in secure third countries. Switzerland's list of countries can be found at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  We use Google in order to load additional Google services on the website. The service is used to enable the provision of other Google services, such as the data processing required to provide streams and fonts and relevant Google Search content. It is technically required to enable information about the site visitor that is already held by Google to be exchanged between Google services and to enable individual content tailored to the visitor's Google Account to be provided to the site visitor.
  For the processing itself, the service and/or we collect the following data: background data about the site visitor stored in the Google user account or by other Google services, background data for the provision of Google services, such as streaming data or advertising data, data about how the site user interacts with Google Search, information about the terminal device used, the user's IP address and browser, and other data from Google services for the provision of the Google services relating to our website.
  If the service is activated on our website, our website establishes a connection to the servers of Google Ireland Limited and transfers the required data. In the course of processing on our behalf, personal data may also be transferred to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. When the Google service is used on our website, Google may transfer and process information from other Google services in order to provide background services for the display and data processing of the services provided by Google. This may also involve data being transferred to the Google services Google Apis, Doubleclick, Google Cloud, Google Ads and Google Fonts in accordance with the Google Privacy Policy. You can use https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active to view the certification under the EU-US Data Privacy Framework.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://policies.google.com/privacy.
  The provider uses https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de to offer an additional opt-out option.

• Google Ads

  On our website, we use the Google Ads service provided by Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, email: support-deutschland@google.com, website: http://www.google.com/. According to the assessment of the Swiss authorities, processing takes place in secure third countries. Switzerland's list of countries can be found at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  Google Ads is an advertising system that allows us to place advertisements online on external websites in order to inform our customers about our services. In accordance with parameters set by us, Google Ads displays advertising on external websites that is individually tailored to our customer base and leads to our website. If the site visitor clicks on the Google Ads advertisement, they are taken to our website. To measure the success of the Google Ads advertisements and the remuneration, Google Ads measures the success of the advertising measure when our website is accessed. Our website processes the data provided by Google Ads in order to analyse and improve our advertising measures and to calculate any remuneration that may be due.
  For the processing itself, the service and/or we collect the following data: data on the advertising interests of site visitors, interactions of site visitors with advertising relating to our website, data on visits to our website by site visitors who had previously clicked on Google Ads advertising and reached our website, data on the terminal device used, the user's IP address and browser, and other data from Google services for the provision and refinement of Google advertising relating to our website.
  If the service is activated on our website, our website establishes a connection to the servers of Google Ireland Limited and transfers the required data. In the course of processing on our behalf, personal data may also be transferred to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. When Google Ads is used on our website, Google may transfer and process information from other Google services in order to provide background services for the improvement and personalisation of Google advertising. This may also involve data processing by other Google services, such as Google Apis, Google Cloud, Google Ads, Google Analytics, Google Tag Manager, Google Marketing Platform and Google Fonts, in accordance with the Google Privacy Policy and under Google's own responsibility pursuant to data protection law. You can use https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active to view the certification under the EU-US Data Privacy Framework.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://policies.google.com/privacy.
  The provider uses https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de to offer an additional opt-out option.

• Google-Analytics

• • Scope of the processing of personal data

    On our website, we use the web tracking service provided by Google Ireland Ltd., Gordon House, Barrow Street, 4 Dublin, Ireland, email: support-deutschland@google.com, website: http://www.google.com/ (hereinafter: Google-Analytics). As part of its web tracking, Google-Analytics uses cookies that are stored on your computer and enable an analysis of your use of our website and your browsing behaviour (known as tracking). We conduct this analysis on the basis of the Google-Analytics tracking service in order to continuously optimise our online services and make them more readily available. When you use our website, data, such as in particular your IP address and your user activities, are transferred to servers of Google Ireland Limited. We conduct this analysis on the basis of Google's tracking service in order to continuously optimise our online services and make them more readily available. We also require web tracking for security reasons. Web tracking allows us to determine whether third parties are attacking our website. The information provided by the web tracker allows us to take effective countermeasures and protect the personal data processed by us against these cyberattacks. By activating IP anonymisation within the Google-Analytics tracking code of this website, your IP address is anonymised by Google-Analytics before it is transferred. This website uses a Google-Analytics tracking code that has been extended by the operator gat._anonymizeIp(); to enable only anonymised collection of IP addresses (known as IP masking).

  • Legal basis for the processing of personal data

    Pursuant to Art. 13 para. 1 FADP, the legal basis for data processing is the consent you provide via our information banner regarding the use of cookies and web tracking (consent through a clear affirmative action or conduct).

  • Purpose of data processing

    On our behalf, Google will use this information to evaluate your visit to this website, compile reports on website activity and provide us with other services relating to website and internet use. We also require web tracking for security reasons. Web tracking allows us to determine whether third parties are attacking our website. The information provided by the web tracker allows us to take effective countermeasures and protect the personal data processed by us against these cyberattacks.

  • Storage period

    Google will store the data relevant to the provision of web tracking for as long as is necessary to provide the web service booked. Data are collected and stored in anonymised form. If the data can nevertheless be linked to an individual, they will be deleted immediately unless they are subject to statutory retention obligations. In all cases, deletion will take place after the retention obligation has expired.

  • Options for objection and erasure

    You can prevent the collection and transfer of personal data to Google (in particular your IP address) and the processing of these data by Google by disabling the execution of script code in your browser or activating your browser's “Do Not Track” setting. You can also prevent the data generated by the Google cookie and relating to your use of the website (including your IP address) from being collected and transferred to Google, and prevent Google from processing these data, by downloading and installing the browser plug-in available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de). Google's security and privacy principles can be found at https://policies.google.com/privacy.

• Google Maps

  On our website, we use the Google Maps service provided by Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, email: support-deutschland@google.com, website: http://www.google.com/. According to the assessment of the Swiss authorities, processing takes place in secure third countries. Switzerland's list of countries can be found at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  On our behalf, Google will use the information obtained by means of Google Maps to display the map to you. Google Maps enables you to find us more quickly and accurately than with a mere non-interactive directions sketch. The corresponding data will also be used to associate the website visitors who view our Google Maps map, where applicable with the aid of the Google advertising ID, and to link them with physical visits and views of other contact information listed with Google. This enables Google to estimate the expected visitor flows.
  For the processing itself, the service or we collect the following data: data required to visualise and display location data in the form of a map, such as in particular the IP address, information from Google background services such as Google Apis, search terms, IP address, coordinates, starting point and destination when the route planner is used, location data, Google advertising ID, Android advertising ID.
  We have entered into an agreement with Google regarding joint processing in relation to Google Maps. Its contents can be found at https://privacy.google.com/intl/de/businesses/mapscontrollerterms/. If the service is enabled on our website, our website establishes a connection to the servers of Google Ireland Limited and transfers the required data. As part of processing on our behalf, personal data may also be transferred to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. When the Google service is used on our website, Google may transfer and process information from other Google services in order to provide background services for displaying and processing data for the services provided by Google. For this purpose, data may also be processed by the Google services Google Apis, Google Cloud and Google Fonts in accordance with the Google Privacy Policy and under Google's responsibility in terms of data protection law. You can use https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active to view the certification under the EU-US Data Privacy Framework.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://policies.google.com/privacy.
  The provider uses https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de to offer an additional opt-out option.

• Google Tag Manager

• • What personal data are collected and to what extent are they processed?

    On our website, we use the Google Tag Manager service provided by Google Ireland Ltd., Gordon House, Barrow Street, 4 Dublin, Ireland, email: support-deutschland@google.com, website: http://www.google.com/ (hereinafter: Google Tag Manager). Google Tag Manager provides a technical platform for running and centrally managing other web services and web tracking programmes by means of so-called ‘tags’. In this context, Google Tag Manager stores cookies on your computer and, where web tracking tools are run by means of Google Tag Manager, analyses your browsing behaviour (so-called ‘tracking’). The data sent by the individual tags integrated into Google Tag Manager are consolidated, stored and processed by Google Tag Manager under a single user interface. All integrated ‘tags’ are listed separately again in this Privacy Policy. More detailed information on data protection relating to the tools integrated into Google Tag Manager can be found in the relevant section of this Privacy Policy. When you use our website while tags from Google Tag Manager are actively integrated, data such as, in particular, your IP address and your user activities are transferred to servers of Google Ireland Limited. The provisions in the relevant section of this Privacy Policy apply to the web services integrated by means of Google Tag Manager. Through IP anonymisation in the source code, the tracking tools used in Google Tag Manager ensure that the IP address is anonymised by Google Tag Manager before transmission. In this way, Google Tag Manager is only enabled to collect IP addresses anonymously (so-called IP masking).

  • Legal basis for the processing of personal data

    Pursuant to Art. 13 para. 1 FADP, the legal basis for data processing is the consent you provide via our information banner regarding the use of cookies and web tracking (consent through a clear affirmative action or conduct).

  • Purpose of data processing

    On our behalf, Google will use the information obtained by means of Google-Tag Manager to evaluate your visit to this website, compile reports on website activities and provide us with other services related to website and internet use.

  • Storage period

    Google will store the data relevant to the functioning of Google-Tag-Manager for as long as is necessary to provide the web service booked. The data are collected and stored anonymously. If the data should nevertheless relate to an identifiable person, they will be deleted immediately unless they are subject to statutory retention obligations. In all cases, deletion will take place after the retention obligation expires.

  • Option to object and request erasure

    You can prevent the collection and transfer of personal data to Google (in particular your IP address) and the processing of these data by Google by disabling the execution of script code in your browser, installing a script blocker in your browser or activating your browser’s ‘Do Not Track’ setting. You can also prevent the data generated by the Google cookie and relating to your use of the website (including your IP address) from being collected and sent to Google, and prevent Google from processing these data, by using the following link http://tools.google.com/dlpage/gaoptout?hl=de to download and install the available browser plug-in. Google’s security and privacy principles can be found at https://policies.google.com/privacy.

• Gstatic

  On our website, we use the Gstatic service provided by Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, email: support-deutschland@google.com, website: http://www.google.com/. According to the assessment of the Swiss authorities, processing takes place in secure third countries. Switzerland's list of countries can be found at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  Gstatic is a background service used by Google to retrieve static content in order to reduce bandwidth usage and preload required catalogue files. In particular, the service loads background data for Google Fonts and Google Maps.
  As part of processing on our behalf, personal data may also be transferred to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. You can use https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active to view the certification under the EU-US Data Privacy Framework.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://policies.google.com/privacy.
  The provider uses https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de to offer an additional opt-out option.

• New Relic

  On our website, we use the New Relic service provided by New Relic International Limited, 31-36 Golden Lane , 8 Dublin, Ireland, email: privacy@newrelic.com, website: https://newrelic.com/. According to the assessment of the Swiss authorities, processing takes place in secure third countries. Switzerland's list of countries can be found at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  Through various tracking mechanisms, New Relic makes it possible to monitor the data transfers taking place on the website and evaluates them for the website provider.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://newrelic.com/privacy.
  The provider uses https://newrelic.com/privacy to offer an additional opt-out option.

• Youtube

  On our website, we use the Youtube service provided by Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, email: support-deutschland@google.com, website: http://www.google.com/. According to the assessment of the Swiss authorities, processing takes place in secure third countries. Switzerland's list of countries can be found at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  Videos from the Youtube platform are embedded on our website via the Youtube service. Embedding them enables us to show you videos directly on our website. In this way, website visitors can view information about our services without having to visit the Youtube platform.
  For the processing itself, the service or we collect the following data: data for displaying the stream, data concerning videos clicked, playlists created, ratings and comments, information about the device used, the user's IP address and browser, and other data from Google services for the provision of the video in accordance with the Google Privacy Policy
  If Youtube is activated on our website and a video is played, our website establishes a connection to the servers of Google Ireland Limited and transmits the data required to display the stream or video. As part of processing on our behalf, personal data may also be transferred to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. Personal data are also transferred to the USA. With regard to the transfer of personal data to the USA, there is an adequacy decision by the European Commission concerning the EU-US Data Privacy Framework within the meaning of Art. 45 GDPR (hereinafter: DPF - https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en). The operator of the service is certified under the DPF, meaning that the standard level of protection under the GDPR applies to the transfer. When Youtube videos are displayed on our website, information from other Google services may be transmitted and processed by Youtube in order to provide background services for the video, such as streaming data. For this purpose, data may also be transferred to the Google services Google Fonts, Google Apis, Google Video and Doubleclick. You can use https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active to view the certification under the EU-US Data Privacy Framework.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://policies.google.com/privacy.
  The provider uses https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de to offer an additional opt-out option.

Integration of external web services and processing of data outside the EU

On our website, we use active content from external providers, known as web services. When our website is accessed, these external providers may receive personal information about your visit to our website. In this context, data may be processed outside Switzerland. You can prevent this by installing an appropriate browser plugin or disabling the execution of scripts in your browser. This may restrict the functionality of websites you visit.

We use the following external web services:

• CloudFlare

  On our website, we use the CloudFlare service provided by Cloudflare, Inc., 101 Townsend St, 94107 San Francisco, United States, email: support@cloudflare.com, website: https://www.cloudflare.com/de-de/. Your personal data are transferred to so-called insecure third countries. In this context, we have required the partners engaged, by means of appropriate safeguards, to comply with the data protection laws applicable in Switzerland (generally EU Standard Contractual Clauses) pursuant to Art. 6 para. 2 let. a FADP. You have given your consent to this, or there is a direct connection between the country and the conclusion of the contract.
  The legal basis for the transfer of personal data is our legitimate interest in processing, which is to achieve the purpose described below.
  Cloudflare is a so-called content delivery network which, in addition to distributing the website across several servers, also provides security functions. Cloudflare also acts as a reverse proxy for our website.
  You can use https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000GnZKAA0 to view the certification under the EU-US Data Privacy Framework.
  The rights to which you are entitled in relation to processing are set out at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://www.cloudflare.com/privacypolicy/.

• Google Cloud APIs

  On our website, we use the Google Cloud APIs service provided by Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, email: support-deutschland@google.com, website: http://www.google.com/. According to the assessment of the Swiss authorities, processing takes place in secure third countries. Switzerland's list of countries can be found at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  We use Google APIs to enable additional Google services to be loaded on the website. Google Apis is a collection of interfaces for communication between the various Google services used on your website. The service is used in particular to display Google Fonts typefaces and provide the Google Maps map.
  For the processing itself, the service or we collect the following data: IP address
  If the service is activated on our website, our website establishes a connection to the servers of Google Ireland Limited and transmits the required data. As part of processing on our behalf, personal data may also be transferred to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. When the Google service is used on our website, Google may transmit and process information from other Google services in order to provide background services for displaying and processing the data of the services provided by Google. For this purpose, data may also be transferred to the Google services Google Cloud, Google Maps, Google Ads and Google Fonts in accordance with the Google Privacy Policy, under Google's responsibility under data protection law. You can use https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active to view the certification under the EU-US Data Privacy Framework.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://policies.google.com/privacy.
  The provider uses https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de to offer an additional opt-out option.

• Google Fonts

  We use the Google Fonts service of Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, on our website, email: support-deutschland@google.com, website: http://www.google.com/. According to the assessment of the Swiss authorities, processing takes place in secure third countries. Switzerland's list of countries can be found at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  We use the Google Fonts service to enable us to integrate attractive fonts into our website so that we can display our website to you in a visually improved version. The service may also be used on our website if other Google services that require Google Fonts typefaces in order to operate are loaded on our website. This is the case, for example, if our website uses Google services that necessarily require Google Fonts in order to operate.
  For the processing itself, the service or we collect the following data: font data, the website visitor’s IP address, statistics on the use of fonts and other data from Google services relating to our website.
  If the service is activated on our website, our website establishes a connection to the servers of Google Ireland Limited and transfers the required data. As part of processing on our behalf, personal data may also be transferred to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. When the Google service is used on our website, Google may transfer and process information from other Google services in order to provide background services for the display and data processing of the services provided by Google. For this purpose, data may also be transferred to the Google services Google Apis, Google Cloud and Google Ads in accordance with the Google Privacy Policy. You can use https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active to view the certification under the EU-US Data Privacy Framework.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://policies.google.com/privacy.
  The provider uses https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de to offer an additional opt-out option.

• Legally ok Rechtstextsnippet und Module

  We use the Legally ok Rechtstextsnippet und Module service of Legally ok GmbH, Schochenmühlestrasse 6, 6340 Baar, Switzerland, on our website, email: hello@legally-ok.com, website: https://www.legally-ok.com/. Processing takes place exclusively in Switzerland in accordance with the data protection legislation applicable there.
  The legal basis for the transfer and processing is Art. 13 para. 1 FADP. Use of the service helps us comply with our legal obligations.
  The service is used to load content from our legal texts onto our website. Through the integration implemented on our website, the respective current legal texts are loaded. Through this integration, other technical modules relating to the legal texts or legally required elements may also be loaded.
  The rights to which you are entitled in relation to processing are set out at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://www.legally-ok.com/datenschutz/.

• OpenJS Foundation

  We use the OpenJS Foundation service of OpenJS Foundation, 1 Letterman Drive, Building D, Suite D4700, 94129 San Francisco, United States, on our website, email: privacy@openjsf.org, website: https://js.foundation/. Your personal data are transferred to so-called insecure third countries. In this context, we have required the partners engaged, by means of appropriate safeguards, to comply with the data protection laws applicable in Switzerland (generally EU Standard Contractual Clauses) pursuant to Art. 6 para. 2 let. a FADP. You have given your consent to this, or there is a direct connection between the country and the conclusion of the contract.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  jQuery is a free JavaScript library that is required for the proper operation of our website. It contains a code database that is a fundamental prerequisite for many functions of our website.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://openjsf.org/wp-content/uploads/sites/84/2021/04/OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf.

• Snazzy Maps

  We use the Snazzy Maps service provided by the company Adam Krogh on our website.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  The service integrates a map service into our website that enables navigation and the display of a location.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.

• Soundcloud

  We use the Soundcloud service of SoundCloud Global Limited & Co. KG, Rheinsberger Str. 76/77, 10115  Berlin, Germany, on our website, email: contact@soundcloud.com, website: https://soundcloud.com/. According to the assessment of the Swiss authorities, processing takes place in secure third countries. Switzerland's list of countries can be found at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.
  The legal basis for the transfer of personal data is the contract already concluded or yet to be concluded between you and us pursuant to Art. 13 para. 2 letter a FADP.
  With the help of the service, we can load and display media such as videos, audio streams or similar content on our website. Use of the service is necessary in order to offer you the function on our website.
  The rights to which you are entitled in relation to processing are set out at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://soundcloud.com/pages/privacy.
  The provider uses https://soundcloud.com/pages/privacy to offer an additional opt-out option.

• Vimeo

  We use the Vimeo service of Vimeo, Inc., 555 West 18th Street, 10011 New York, United States, on our website, email: Privacy@vimeo.com, website: http://www.vimeo.com/. Your personal data are transferred to so-called insecure third countries. In this context, we have required the partners engaged, by means of appropriate safeguards, to comply with the data protection laws applicable in Switzerland (generally EU Standard Contractual Clauses) pursuant to Art. 6 para. 2 let. a FADP. You have given your consent to this, or there is a direct connection between the country and the conclusion of the contract.
  The legal basis for the transfer of personal data is the consent you gave on our website pursuant to Art. 4 para. 5 FADP or Art. 13 para. 2 FADP.
  The Vimeo service embeds videos from the Vimeo platform on our website.
  You may withdraw your consent to the processing of your data at any time. Further information on withdrawing your consent can be found either with the consent itself or at the end of this Privacy Policy.
  Further information on the handling of the transferred data can be found in the provider's Privacy Policy at https://vimeo.com/privacy.
  The provider uses https://vimeo.com/privacy to offer an additional opt-out option.

Information on the Use of Cookies

Scope of the processing of personal data

We integrate and use cookies on various pages to enable certain functions of our website and to integrate external web services. So-called "cookies" are small text files that your browser can store on your access device. These text files contain a characteristic string of characters that uniquely identifies the browser when you return to our website. The process of storing a cookie file is also referred to as "setting a cookie". Cookies may be set both by the website itself and by external web services.

Legal basis for the processing of personal data

The relevant provisions are Art. 4 et seq. FADP (principles).

The applicable legal basis is set out in the cookie table provided later in this section.

As a general rule, where cookies are collected on the basis of a legitimate interest, our legitimate interest is to ensure the functionality of our website and the services integrated into it (technically necessary cookies). The cookies may also enhance user-friendliness and enable more personalised communication. In this regard, we have weighed your interests against our interests.

Using cookie technology, we can identify, analyse and track individual website visitors only if the website visitor has consented to the use of the cookie in accordance with Art. 6 para. 2 FADP.

Purpose of data processing

The cookies are set by our website or by external web services in order to maintain the full functionality of our website, improve user-friendliness or pursue the purpose specified with your consent. Cookie technology also enables us to recognise individual visitors by means of pseudonyms, e.g. an individual or random ID, so that we can offer more personalised services. Details are set out in the following table.

Storage period

The cookies listed below are stored in your browser until they are deleted or, in the case of a session cookie, until the session has expired. Details are set out in the following table:

Option to object, withdrawal of consent and deletion

You can configure your browser as you wish so that cookies are generally prevented from being set. You can then decide whether to accept cookies on a case-by-case basis or accept cookies generally. Cookies may be used for various purposes, e.g. to recognise that your access device has already connected to our website (persistent cookies) or to store offers last viewed (session cookies). If you have expressly given us permission to process your personal data, you may withdraw this consent at any time. Please note that this does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal.

Data security and data protection, communication by email

Your personal data is protected by technical and organisational measures during collection, storage and processing in such a way that it is not accessible to third parties. When communicating by unencrypted email, we cannot guarantee complete data security during transmission to our IT systems; we therefore recommend encrypted communication or communication by post for information requiring a high level of confidentiality.

Data storage period and rights of the data subject

Storage period

We store personal data only to the extent and for as long as this is necessary to fulfil the purposes for which the personal data was collected, we have an overriding legitimate interest in retaining it, or we are legally obliged to do so.

Right of access

You have the right to request confirmation as to whether we process personal data concerning you. If this is the case, you have a right of access to the information specified in Art. 8 et seq. FADP, to the extent that access cannot be refused, restricted or deferred by the controller of the data collection (see Art. 9 et seq. FADP). We will also be pleased to provide you with a copy of the data.

Right to rectification

Pursuant to Art. 5 para. 2 FADP, you have the right to have any personal data incorrectly recorded by us (e.g. address, name, etc.) corrected at any time. You may also request at any time that the data stored by us be completed. Any corresponding adjustment will be made without delay.

Right to erasure

You have the right to have us erase the personal data collected about you if

• the data is either no longer required;
• the legal basis for the processing has ceased to apply without replacement due to the withdrawal of your consent;
• there are no longer any legitimate grounds for the processing;
• your data is processed unlawfully;
• this is required by a legal obligation.

This right does not apply if

• the processing is necessary for exercising the right to freedom of expression and information;
• your data has been collected on the basis of a legal obligation;
• the processing is necessary for reasons of public interest;
• the data is necessary for the establishment, exercise or defence of legal claims.

Right to withdraw consent

If you have given us your express consent to the processing of your personal data (Art. 4 para. 5 FADP and Art. 13 para. 2 letter a FADP), you may withdraw it at any time. Please note that this does not affect the lawfulness of processing carried out on the basis of consent up to the time of its withdrawal. Information which we are legally obliged to retain will be erased upon expiry of the period.

How do you exercise your rights?

You can exercise your rights at any time by contacting us using the contact details below:

Zahnarzt am Schwanenplatz GmbH
Gerbergasse 1 ,
6004 Luzern
Switzerland
Email: info@zasch.ch
Tel.: +41 41 410 14 84

Notifications to the EDÖB and possibility of bringing legal action

Pursuant to Art. 29 FADP, data subjects have the right to lodge a complaint with a competent data protection supervisory authority. The data protection supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner (EDÖB).

Further information is available in the EDÖB's contact form: https://www.edoeb.admin.ch/edoeb/de/home/der-edoeb/kontakt/kontaktformular.html

If you suspect that your data is being processed unlawfully on our part, you may seek judicial clarification of the matter pursuant to Art. 15 FADP. As a rule, an action pursuant to Art. 28 et seq. ZGB should be brought for this purpose. If you are affected by the processing of data by federal bodies, the procedure is governed by Art. 25 FADP. In this case too, you may contact the EDÖB (see reference to the contact form above).